Production Features of the LEGO Company History
A variety of production features have benefited the Lego company throughout its existence. Lego has been able to develop many of the most popular toys around the world thanks to these features. This includes the development of an exclusive interlocking mechanism and the use plastic instead of other materials. These unique features have allowed the company become the most sought-after toy manufacturer in the world.
In the 1960s, the company continued to expand rapidly. Dagny, Godtfred Kirk Christiansens cousin, joined the company in 1960 as a model builder. Dagny was a pro at creating large-scale models and globes, which were displayed in the showroom. This was an excellent way to showcase the possibilities of the LEGO bricks and to entice children.
In 1971 the LEGO system began to expand with the addition of furniture pieces and dollhouses. In 1972, the program was further expanded with the additions of ships and boat sets that included floating hull pieces. The 1960s also saw the company start its international expansion, with sales in North America through a licensing agreement with Samsonite.
In the 1980s, the company continued to grow, diversify and modernize. This led to the creation of a research and development department, which has worked to keep the LEGO system on top of its game in terms of innovations. It also saw the introduction of themed sets that let users to create specific models without having to figure out what to do on their own. This was the first step towards more complex building and also allowed children to gain more hands-on experience with Legos.